EDGE was founded in 2018 to bring high-quality investment management to people from all walks of life. At our core, we operate on a simple organizational value: putting our investors' needs first and catering to them diligently.
Since day one, this core value has shaped four guiding principles behind every decision we make — though until now, we had never formally published them for our clients to see.
We are making them public today for a simple reason. By putting these in writing, we're giving every existing EDGE client — along with prospective ones — a clear standard to measure us against.
Here's what each one means in practice — including the cases
where following it wasn't simple.
When the obvious data point would produce an unfaithful number, we look for the fairer one.
The unit holder owns that capital — they shouldn't struggle to access it.
If you want to encourage someone to do something, make it easy.
Progress has no finish line — many improvements came directly from clients.
When the obvious data point would produce an unfaithful number, we look for the fairer one.
In an open-ended mutual fund, investors are constantly entering and exiting, and every buy or sell is priced against the fund's net asset value (NAV) — the per-unit value of everything the fund holds. If a fund's NAV calculation is imprecise, some clients end up unfairly penalized — either overpaying on entry or undercompensated on exit. In practice, calculating an accurate NAV in Bangladesh's market isn't always straightforward. The following real-life examples demonstrate why.
During the period when floor prices were active on the stock market (July 2022 – January 2024), quoted market prices no longer reflected underlying value. In response, we adjusted our NAV-calculation methodology to incorporate block market data, where transactions were still occurring below the regulator-imposed floor. These block market prices painted a more honest picture of what securities were actually worth.
EDGE maintains mark-to-market accounting for its bond holdings using primary auction yields, since Bangladesh's secondary market yield curve is still not fully reliable. However, auctions happen with a lag, and markets can move faster than that lag allows. When they did, we supplemented primary auction data with direct price quotations from counterparties to keep NAV reflective of real conditions.
The Ashuganj Power bond is listed, so EDGE initially priced it using market transactions. But because it traded thinly, occasional prices didn't always reflect its true intrinsic value. To avoid overstating NAV on the back of an unreliable print, we shifted to cost-plus-accrual accounting instead.
None of these solutions is perfect — fair-value estimation rarely is. But the standard we hold ourselves to is consistent: when the obvious data point would produce an unfaithful number, we look for the fairer one.
The unit holder is the owner of that capital — they shouldn't struggle to access it.
Clients in open-ended funds can request redemption on any business day, and once they do, we work to process it as quickly as possible. Over the years, EDGE has processed exits for hundreds of clients worth many crores, and that track record is a large part of why clients return to invest with us.
Notably, redeeming a mutual fund in Bangladesh is a rigidly manual process today. A client submits a transfer request form (TRF) to their broker with a wet signature; the broker then processes it and issues a file called a DP40. Only once EDGE receives the DP40 can it transfer money to the client's designated bank account. In our experience, almost every client friction-point traces back to that first step — getting a signed TRF to the broker.
Behavioral research is fairly consistent on this idea — and we build our tools around it.
The EDGE Investor Portal was developed in-house — with direct involvement from senior management — to make investing, performance tracking, and service-requesting as frictionless as possible. Over time we've added tax certificates, performance history, and full transaction ledgers to the portal, based largely on what clients told us they needed. Currently, it's a full-fledged service system and all our customers can access it anytime, from anywhere.
Beyond the portal, we've built tools to aid investment decisions at every stage of the journey:
We are continuously committed to improvement — and we believe progress has no finish line.
Many of the procedural improvements we've made over the years came directly from clients — sometimes as unsolicited suggestions we chose to adopt, and sometimes after a client complaint made a gap in our process obvious.
That commitment extends to our investment decisions as well. One lesson we learned the hard way involved position sizing: after investing in a name that turned out to be slightly illiquid, we struggled to exit when we needed to. Liquidity is now one of the core parameters we assess before making any investment. We've also been burned by a company that we believed had genuinely improved its corporate governance — only to watch it relapse into old habits. Governance rarely improves substantively once it has slipped, and we underwrite for that now.
We are continuously engaging with regulators and key stakeholders to make our industry more accountable and our products more competitive — all to realize our mission of best serving our investors' financial needs.